Findin
Find spots
Local gems & places

Why We Built Findin: The Problem We're Solving

CompanyOctober 10, 20257 min read

Every great product starts with a problem worth solving. For Findin, that problem was the broken state of local discovery.

The Problem with Local Discovery

The idea for Findin came from a simple frustration: finding great local places and experiences was unnecessarily complicated. Existing platforms were cluttered with ads, fake reviews, and outdated information. Small businesses and unique local spots struggled to stand out, and users couldn't trust what they found.

We saw three major issues plaguing the local discovery space:

Review manipulation, fake testimonials, and paid placements have eroded trust in traditional platforms. Users don't know which reviews are genuine, making it difficult to make informed decisions.

2. Businesses Are Underserved

Most platforms treat businesses as products to monetize rather than partners to empower. They charge high fees for basic features, offer little control over listings, and provide minimal tools for growth.

3. User Experience Is Poor

Cluttered interfaces, aggressive advertising, and confusing navigation make local discovery frustrating. Users waste time sifting through irrelevant information instead of quickly finding what they need.

Our Solution

Findin was built from the ground up to address these problems. We're creating a platform where authenticity, simplicity, and empowerment are not just values—they're core features.

Rebuilding Trust

We verify every user and implement strict guidelines to ensure reviews are authentic. Our moderation team actively monitors content, and we use technology to detect and prevent review manipulation.

Empowering Businesses

We provide businesses with comprehensive tools to manage their presence, engage with customers, and grow their reach—all without hidden fees or pay-to-play schemes.

Prioritizing User Experience

Our interface is clean, intuitive, and focused on what matters: helping you discover great local businesses quickly and confidently.

Community-Powered Local Picks

Trust is rebuilt not only through verified reviews, but also by enabling the community to curate Local Picks—the places locals genuinely love and want others to try. Anyone can add a Local Pick to surface hidden gems and neighborhood staples. Explore and contribute at Explore Local Picks.

Our Vision

We envision a world where every community is vibrant and connected—where discovering a great local experience is as simple as asking a trusted friend. We're building the platform that makes this possible.

Join us in building the future of local discovery. Whether you're exploring your neighborhood or running a local business, Findin is here to help you thrive.